What is a Blog?
Short for “weblog”, a blog provides an easy way to present short pieces, often refreshed, Web content. Supported by easy-to-use technologies for distribution across multiple sites (for example, RSS), comments and trackbacks. Blogs are often centers of social media amalgamations that integrate sophisticated SEO strategies and community-building campaigns.
Regardless of how much or little your company invests in blogging, it is important to see how they compare your activity with other companies. Here is a snapshot of the current “state of the industry” regarding blogging from 2012. Blogging is booming and still growing – for almost everyone: Blogging is a steadily growing practice for most companies in recent years, regardless of size, specialty, industry and location. 2011 was no exception, B2B marketers increased their use of blogs by 27%, making blogs 3rd most common content marketing activity (behind article marketing and social media). What this means to you: If you’re not blogging, and you have the ability to do that, you need to consider it seriously – because your competitors probably do it too. Company Size counts: 68% of companies with 10-99 employees maintain a blog, however, only 55% of the largest companies use these “tactics”. This may be due to the fact that blogging a relatively simple, inexpensive activity which is significant SEO and lead generation has advantages, if properly implemented and used. And can be used as a powerful inbound marketing tool, your blog can serve as a magnet that attracts customers to your site, eliminating the need for expensive and time-consuming investments, such as customer communities of Whites fails papers. What this means to you: If you are a leaner company with even slimmer budgets, consider using your blog as the core pillar of your online marketing strategy. Companies are more and more confidence to get the possibilities of blogging: While personal events and Webinars are still seen as the most effective content marketing strategy, blogging experienced an average increase of 45% in the effectiveness of marketers feel that was the practice. What this means to you: If you have not yet started blogging and feel overwhelmed by the thought of doing it, do not be afraid, go blogging. It is easier, and you’ll probably get the feeling in a relatively short period of time that it becomes effective. Practice makes perfect after all.
Blogs are so popular because they are the optimal choice for your content marketing hub – they act like chameleons content that combines the power of social media with old print publishing functionality. The reality is that the content-driven world of today, the marketer will increasingly resemble a publisher. You must provide relevant content for your prospects, customers and the public, which – spend more than 10 hours a day consuming media – according to various research and.
12 reasons to invest in blogging
1. Blogs are an easy to use CMS (content management system). Blogs require limited training and / or technical skills to use or include rapidly changing. As an added bonus, blogs are inexpensive.
2. Blogs are a part of the media in the hands of one company. Blog content is the property of your organization and can be integrated into your website. Unlike other third parties, and social media sites (beyond your control), you do not have to worry about whether they will disappear or stop. A blog can serve as a website.
3. Blogs provide context for your branded content. As part of the media in the hands of your business, both branded blogs context for your communications. For this, they can make use of blog design elements that can be exported with the content. You can grow your fire without paying for third-party media.
4. Blogs integrate your fire in the content marketing. That was in addition makes the branded context of the blog that blogs create a blog personality with a unique voice. They provide communication transparency and the ability to write in a conversational tone that your brand gives the feeling of “man.” However, I am sure that the content is just plain self-promotion, this should be avoided and make sure your blog personality is integrated with your brand personality on other social media platforms.
5. Blogs improve search engine optimization. Through their keyword-rich content, architecture and cross-linking to other content on the Web, supporting blogs search engine optimization efforts. (Note: This assumes that you use your own domain, no free blogging platform by third parties.)
6. Blogs are a 24/7 communication platform. With an increased need for real-time communication, blogs are a great place to desired content to publish your brand quickly or respond to emerging problems. Plug-in software can automate your editorial calendar.
7. Blogs support a range of media formats. For the distribution of branded content, blogs simplify the uploading and managing text, photographs, graphics, video, audio, presentations and PDFs. When creating offline content and events, you should always consider what type of online content can come to your blog.
8. Blogs facilitate distribution of content through multiple channels. Blogs can extend your coverage through email and RSS feeds without additional cost. Entries can also be automatically collected into email digests.
9. Blogs support content for social media interactions. Blog content has value for social media sites like Twitter and Facebook. Provide icons that call-to-action buttons contain.
10. Blogs provide a targeted location to focus on prospects and customers. Use a URL or QR code allows you to prospects, customers and the public lure to your blog from other forms of content marketing. This allows you to unlock the various components on different platforms.
11. Blogs are flexible enough to support various initiatives. Blogs can help companies achieve a variety of corporate objectives, such as providing product-related content, answering questions from customers, attracting new prospects and hosting an executive platform.
12. Blogs provide metrics you can use to track content marketing and to convert business objectives. As with any business strategy, it is crucial to monitor your progress. There are a number of statistics to measure your blog effectiveness.
In short, setting up a blog in the middle of your content marketing strategy is a good idea. It provides a branded environment that is optimal for your content and tailored to your business goals. Even better is the flexibility that blogs and their ability to be integrated into your social media strategy.
Blogging is hot
Blogging is hot when it comes to online marketing. Companies seek to publish articles that are picked up and spread through social media. However, blogging not an end in itself and often is part of a marketing mix. Would you like commercial department blogging yourself, you have to know where to begin. Because blogging is you, then you want your readers will comment. The question that is occurring now and then? Who is going to again respond to the comment by the most diverse online. By blogging you have the ability to communicate with your audience. The contents of what you write are informative and commercial or a combination of both.
Of course you can build a WordPress blog with an exciting name, but it will be some time before your target here is aware. Much wiser to blog in blog or article portals where the target interest shows your kind of information. The advantage is that they return here regularly.
Clever blogging you can get more visitors to blog that may have been set up within your own website. To draw from the overall blog traffic to your business site. To do this in the blog entry to post a link reference to a desired location within your website. Possibly with a commercial trigger in the article.
Within the Blogger We blog portals, it is possible to place multiple blog entries. In this way captures ‘blog paths’ to your own blog pages within your website. By ensuring that all items slightly differ (avoiding duplicate content), you can most to build their own group of followers and further develop.
Do not have in-house writers, it is wise to outsource writing to SEO writers. These ensure that the product is also found well by the search engines. An interested in your product or service is looking for in the search engines and see your article. A blog article is very much appreciated, because usually not covered with too commercial sauce. This article makes a somewhat critical, but if your product or service is described as the solution has this huge commercial impact.
Once you’ve built a real serious blog, then you are obliged to regularly publish current articles. Only once every six months is too little. Something happens in the news where your product or service is with some degree of connection, then you have to play the virtual “pen”. If you are a smaller company, but want to grow your blog, then it is advisable to hire ‘hacks’. They produce a very short time blog entries that fully comply with current guidelines.
By providing your articles with pictures and video you increase the length of visit on your blog page. This is also important to let the item ranks in the search engines. A good article with fun or interesting videos much faster shared within the social media.